Media & Entertainment
Delivering a richer experience with a cognitive supply chain and modern platforms.
The landscape
The media industry is in the midst of enormous reinvention at the hands of digital. Technology is erasing the lines between content creators and consumers. Powerful online communities are pushing news and events into real-time viral storms. New distribution channels and partnerships are creating unprecedented business opportunities.
Pravahya uses its expertise to enable newspapers, broadcasters, publishers, advertising agencies and sports and entertainment businesses to quickly adapt and align to customer needs.
Challenges we see in this sector
Personalisation at scale
Customisation and personalisation of content is now the baseline for creating delight and sustaining engagement.
Revenue protection
Continued protection of advertising and subscription revenues against non-traditional players entering the market.
Speed of distribution
Content has to reach every channel simultaneously, in the right format, without a manual step in between.
Solutions we deliver
Content supply chain engineering
Providing high-quality digital content directly to consumers, with agility.
Broadcast operations on cloud
Enabling broadcasters in their journey to the cloud.
Cloud operations for media
Enabling media companies to efficiently manage multi-cloud environments.
Audience analytics
Trend mapping and engagement measurement that informs commissioning and scheduling.
Built in this industry, not just for it
In 2019 we launched TeluguRajyam, a multi-lingual news portal operating in digital media and entertainment. Running our own publishing platform keeps our media practice honest about what actually works at scale.
2019
Launched TeluguRajyam
Our own multi-lingual news portal
100%
Cloud-native delivery
For new broadcast workloads
3x
Faster publishing
With an automated content supply chain
Other industries we serve
Building for media & entertainment?
Bring us the constraint you cannot design around. That conversation is usually more useful than a capability deck.