Delivering richer experience with cognitive supply chain and platforms
The media industry is in the midst of enormous reinvention at the hands of digital. Technology is erasing the lines between
content creators and consumers. Powerful online communities are pushing news and events into real time viral storms.
New distribution channels and partnerships are creating unprecedented business opportunities.
P uses its expertise to enable NewsPaper, broadcasters, publishers, advertising agencies and sports/ entertainment
businesses to quickly adapt and align to customer needs. Our solutions that have helped align business
with customer needs to ensure two clear goals:
Customization and personalization of content to create delight/engagement
Continued protection (from non-traditional players) of advertising/subscription revenues